From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
| Main Authors: | Kumar Ashish, Bezawada Ram, Rishika Rishika, Janakiraman Ramkumar, Kannan P.K. |
|---|---|
| Format: | Journal Book |
| Bahasa: | ind |
| Terbitan: |
Journal of Marketing Management
, 2016
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| Subjects: | |
| Online Access: |
http://opac.unila.ac.id/ucs/index.php?p=show_detail&id=42089 |
Internet
http://opac.unila.ac.id/ucs/index.php?p=show_detail&id=42089Lokasi
| Koleksi | Unila Union Catalog |
|---|---|
| Gedung | Perpustakaan Universitas Lampung |
| Institusi | Koleksi E-book & E-Journal Perpustakaan Pusat Unila |
| Kota | KOTA BANDAR LAMPUNG |
| Provinsi | LAMPUNG |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |