PENGARUH PERSEPSI RISIKO TERHADAP KEPERCAYAAN KONSUMEN PADA LAYANAN DIMODERASI OLEH KEPRIBADIAN OPENNESS TO EXEPERIENCE
| Main Author: | Nabilah, Bilqis Nudhar |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/46391/1/NASKAH.pdf http://eprints.umm.ac.id/46391/ |
Daftar Isi:
- Today's development in trade considers trust between sellers and consumers. Consumer trust is an important element as an implication of long-term relationships between consumers and sellers. This research refers to an understanding of openness to consumer experience of services. This research is a quantitative study with a medium analysis method. The subjects of this study were 200 people who had made buying and selling transactions or services. Data is collected using a scale of consumer confidence, risk perception scale and personality scale openness to experience. The results of the study showed that there were significant differences and perceptions of consumer confidence in service. Personality openness to experience also moderates functions. Personality openness to experience at all levels.