FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU BERALIH KONSUMEN DALAM MENGGUNAKAN KARTU SELULER (Studi Pada Pengguna Kartu Seluler Di Kota Malang)
| Main Author: | SANTOSO, MOH JOKO |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2012
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20074/1/jiptummpp-gdl-mohjokosan-30146-1-pendahul-n.pdf http://eprints.umm.ac.id/20074/2/jiptummpp-gdl-mohjokosan-30146-2-babi.pdf http://eprints.umm.ac.id/20074/3/jiptummpp-gdl-mohjokosan-30146-3-babii.pdf http://eprints.umm.ac.id/20074/ |
Daftar Isi:
- This research aims to determine the factors affecting consumer switching behaviour in cellular card in Malang City. Consumer switching behaviour factors is improrer customer service, knowledgeable employees, waiting time to get the customer service, error billing, network coverage, frequent network problem, new scheme, plan for different age,value added service, call rates, hidden charges, Short Message Service charges, internet charges, recharge facilities, offered by competitor, influence from family and friend, fancy number, dan recharge cost. Consumer switching behavior in cellular card seen during the last six months have switched to using cellular card or use more than one cellular card. Respondents are card users who have used cellular card at least 6 months. Determination of 100 respondents using the method of purposive sampling or judgmental sampling. Data were collected through questionnaires to the users cellular card in Malang. The data collected were analyzed using logistic regression enter method and backward stepwise. From the results of logistic regression analysis is known the constant significance value 0.000 < 0.05. This means that factors consumer switching behaviour have a significant effect of consumer switching behavior in cellular card. Variable factors affect consumer switching behavior have influence by 37.6%, and 62.4% influenced by other variables not examined in this study. The conclusion of this study are the factors of consumer switching behavior significantly influence the consumer switching behavior in using cellular card, and the most dominant variable can be influence is fancy number variable.