Analisis Pengaruh Entertainment, Informativeness, Irritation, dan Credibility terhadap Attitude Toward Sms Advertising (Studi Penelitian pada Telkomsel Melalui Iklan SMS terhadap Sikap Konsumen)
| Main Authors: | Amanda Vitasyaputri, Fajar Hertingkir |
|---|---|
| Format: | Book |
| Terbitan: |
STIE Indonesia Banking School
, 2014
|
| Subjects: | |
| Online Access: |
http://lib.ibs.ac.id:80/index.php?p=show_detail&id=2468 |
Internet
http://lib.ibs.ac.id:80/index.php?p=show_detail&id=2468Lokasi
| Koleksi | OPAC Indonesia Banking School Library |
|---|---|
| Gedung | Perpustakaan Indonesia Banking School |
| Institusi | STIE Indonesia Banking School |
| Kota | JAKARTA SELATAN |
| Provinsi | DKI JAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |