Pengaruh Atribut Produk, Harga Dan Variety Seeking Terhadap Brand Switching Smartphone Blackberry Ke Merek Lain Berbasis Android Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Jember (The Influence of Product Attributes, Prices and Variety Seeking to Brand Switching Blackberry Smartphone to Other Brand Based Android on Students Management Faculty of Economic University of Jember) - Yuliyanto, Bayu (UNEJ PRESS, 2015)