Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers?
| Main Authors: | Gunawan, Annetta, Sumarwan, Ujang, Yuliati, Lilik Noor, Jahroh, Siti |
|---|---|
| Format: | Article info application/pdf |
| Bahasa: | eng |
| Terbitan: |
Bina Nusantara University
, 2022
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| Subjects: | |
| Online Access: |
https://journal.binus.ac.id/index.php/BBR/article/view/8526 https://journal.binus.ac.id/index.php/BBR/article/view/8526/4608 |
Internet
https://journal.binus.ac.id/index.php/BBR/article/view/8526https://journal.binus.ac.id/index.php/BBR/article/view/8526/4608
Lokasi
| Koleksi | Binus Business Review |
|---|---|
| Gedung | Binus University Library and Knowledge Center |
| Institusi | Universitas Bina Nusantara |
| Kota | JAKARTA BARAT |
| Provinsi | DKI JAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |