ANALISIS IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT DAN MARKETING PUBLIC RELATIONS TERHADAP NILAI PELANGGAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN: STUDI KASUS GRAND TROPIC SUITES’ HOTEL

Main Authors: Natalia, Natalia, Tri Adhikara, Cooky, Agusthina, Shirley
Format: Article PeerReviewed
Terbitan: Binus University , 2012
Subjects:
Online Access: http://eprints.binus.ac.id/26613/
http://library.binus.ac.id/Collections/journal_detail.aspx?subject=12&volnoed=Volume 03 / Nomor 01 / May 2012&title=ANALISIS IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT DAN MARKETING PUBLIC RELATIONS TERHADAP NILAI PELANGGAN DAN DAMPAKNYA TERHADAP LOYAL