ANALYSIS OF FACTORS INFLUENCING CUSTOMER LOYALTY IN THE USAGE OF VISA CREDIT CARDS THAT ARE REVIEWED FROM THE FACTORS; SERVICE QUALITY, BRAND EQUITY, AND MARKETING MIX STRATEGY (CASE STUDY PT. BANK RAKYAT INDONESIA (PERSERO) TBK.)
| Main Authors: | RACHMAWATI, MAKIYAH, Dr. Ir. Harjanto Prabowo, MM, Prof. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2013
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| Online Access: |
http://eprints.binus.ac.id/26102/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2013-1-00114-MN |
Internet
http://eprints.binus.ac.id/26102/http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2013-1-00114-MN
Lokasi
| Koleksi | Binus University e-Thesis Repository |
|---|---|
| Gedung | Binus University Library and Knowledge Center |
| Institusi | Universitas Bina Nusantara |
| Kota | JAKARTA BARAT |
| Provinsi | DKI JAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |