THE APPLICATION OF REFERENCE AND IMPLICATURE THEORY IN FOOD AND BEVERAGE ADVERTISEMENT TAGLINES BY COIN\'S HOTEL\'S EMPLOYEES

Main Authors: ERICSON, ERICSON, Ienneke Indra Dewi,
Format: Thesis NonPeerReviewed pdf
Bahasa: eng
Terbitan: , 2012
Online Access: http://eprints.binus.ac.id/24151/1/2011-2-00037-IG%20Abstrak001.pdf
http://eprints.binus.ac.id/24151/
http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2012-2-00037-IG
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  • THE APPLICATION OF REFERENCE AND IMPLICATURE THEORY IN FOOD AND BEVERAGE ADVERTISEMENT TAGLINES BY COIN\'S HOTEL\'S EMPLOYEES -