GULTINAN, J. P., & PAUL, G. W. (1985). Marketing management: Strategies and programs.-- ed.2. New York: McGraw-Hill Book co.
Chicago Style CitationGULTINAN, Joseph P., and Gordon W. PAUL. Marketing Management: Strategies and Programs.-- Ed.2. New York: McGraw-Hill Book co, 1985.
MLA CitationGULTINAN, Joseph P., and Gordon W. PAUL. Marketing Management: Strategies and Programs.-- Ed.2. New York: McGraw-Hill Book co, 1985.
Warning: These citations may not always be 100% accurate.