THE ROLE OF BRAND AWARENESS MEDIATES THE RELATIONSHIP CREDIBILITY BETWEEN ENDORSER AND ONLINE PURCHASE INTENTION THROUGH ONLINE SHOPPING SITE BUKALAPAK.COM
| Main Authors: | Paramhita, AA Sagung Ksanthi, Purnamie, Ni Made |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Department of Management - Faculty of Business and Economics. Universitas Surabaya
, 2019
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| Subjects: | |
| Online Access: |
https://www.journalmabis.org/mabis/article/view/346 https://www.journalmabis.org/mabis/article/view/346/317 |
Internet
https://www.journalmabis.org/mabis/article/view/346https://www.journalmabis.org/mabis/article/view/346/317
Lokasi
| Koleksi | Jurnal Mabis |
|---|---|
| Gedung | Perpustakaan Universitas Surabaya |
| Institusi | Universitas Surabaya |
| Kota | KOTA SURABAYA |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |