THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE MEDIATION EFFECT OF BRAND-VALUE CONSCIOUSNESS TOWARDS ADIDAS BRAND IN INDONESIA

Main Authors: Hermanus, Archie Edrick, Margaretha, Silvia, ., Indrarini
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Department of Management - Faculty of Business and Economics. Universitas Surabaya , 2018
Subjects:
Online Access: http://www.journalmabis.org/mabis/article/view/281
http://www.journalmabis.org/mabis/article/view/281/257

Internet

http://www.journalmabis.org/mabis/article/view/281
http://www.journalmabis.org/mabis/article/view/281/257

Lokasi

Koleksi Jurnal Mabis
Gedung Perpustakaan Universitas Surabaya
Institusi Universitas Surabaya
Kota KOTA SURABAYA
Provinsi JAWA TIMUR
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