Εφαρμογή του μάρκετινγκ στις ακαδημαϊκές Βιβλιοθήκες
| Main Author: | Βαρδακώστα, Ιφιγένεια |
|---|---|
| Format: | Proceeding NonPeerReviewed application/pdf |
| Bahasa: | el |
| Terbitan: |
, 2002
|
| Subjects: | |
| Online Access: |
http://eprints.rclis.org/9708/1/11psab038.pdf http://eprints.rclis.org/9708/ |
Daftar Isi:
- Marketing is a whole system of enterprising activities which can programming, invoicing, offering and distributing products and services satisfying needs of present and future customers. Except that marketing also relates to product approach or service from the stage of planning till after sale. But why should the academic library market itself? After all, the library has traditionally been seen as the heart of the university, the source of inspiration as well as the respiratory of human knowledge. Perceptions are changing and librarians can no longer rely on such cliches about their role. Indeed it is necessary to get over the messages of the increasing competition, the technological evolution just as the uncontrolled grow of cost in all materials. But those "threats" can very well be challenges and give libraries the opportunity to remodel their future. A written marketing plan as a part of a broader strategic management will define actions that have to be followed from the Lso to be proposed, as well as her services. For this reason, librarians must be risky and inventives in understanding their role and decisives in action. While they apply the marketing aspects with some concrete strategic planning, will lead libraries gradually and in deep time in offering efficiently their services.