PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI (STUDI PADA MEREK APPLE) [THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (STUDY ON BRAND APPLE)]
| Main Authors: | Rahmadhani, Suci, Nofirda, Fitri Ayu, Sulistyandari, Sulistyandari |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
Universitas Pelita Harapan
, 2022
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| Subjects: | |
| Online Access: |
http://ojs.uph.edu/index.php/DJM/article/view/5569 http://ojs.uph.edu/index.php/DJM/article/view/5569/pdf |
Internet
http://ojs.uph.edu/index.php/DJM/article/view/5569http://ojs.uph.edu/index.php/DJM/article/view/5569/pdf
Lokasi
| Koleksi | DeReMa (Development Research of Management) Jurnal Manajemen |
|---|---|
| Gedung | Perpustakaan Universitas Pelita Harapan |
| Institusi | Universitas Pelita Harapan |
| Kota | TANGERANG |
| Provinsi | BANTEN |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |