KREDIBILITAS SUMBER, NILAI DARI UANG, KUALITAS YANG DIRASAKAN, DAN SIKAP TERHADAP MEREK SEBAGAI PREDIKTOR TERHADAP INTENSI MEMBELI PADA PRODUK KECANTIKAN LOKAL [SOURCE CREDIBILITY, VALUE OF MONEY, PERCEIVED QUALITY, AND ATTITUDE TO BRAND AS PREDICTORS OF BUYING INTENTION OF LOCAL BEAUTY PRODUCTS]
| Main Authors: | Yulianti, Yulianti, Keni, Keni |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
Universitas Pelita Harapan
, 2022
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| Subjects: | |
| Online Access: |
http://ojs.uph.edu/index.php/DJM/article/view/4992 http://ojs.uph.edu/index.php/DJM/article/view/4992/pdf |
Internet
http://ojs.uph.edu/index.php/DJM/article/view/4992http://ojs.uph.edu/index.php/DJM/article/view/4992/pdf
Lokasi
| Koleksi | DeReMa (Development Research of Management) Jurnal Manajemen |
|---|---|
| Gedung | Perpustakaan Universitas Pelita Harapan |
| Institusi | Universitas Pelita Harapan |
| Kota | TANGERANG |
| Provinsi | BANTEN |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |