APA Citation

William D. Perreault Jr, E. M. C. Basic marketing: A global-managerial approach (-.). New York: New Y.

Chicago Style Citation

William D. Perreault Jr, E.Jerome Mc Carthy. Basic Marketing: A Global-managerial Approach. -. New York: New Y.

MLA Citation

William D. Perreault Jr, E.Jerome Mc Carthy. Basic Marketing: A Global-managerial Approach. -. New York: New Y.

Warning: These citations may not always be 100% accurate.