PERAN GEJOLAK PASAR DAN BUDAYA SEBAGAI MODERASI PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KINERJA PEMASARAN (Studi Pada Industri Hotel Melati di JawaTimur)
The objectives of this research were to examine and analyze: (1) the effect of_x000D_ entrepreneurial orientation toward marketing performance, (2) the effect of market_x000D_ orientation toward marketing performance, (3) the effects of market turbulence and culture_x000D_ on the strong/weak impact...
| Main Author: | AYUN MADUWINARTI ; Prof. M.S. Idrus, SE.,M.Ec.,Ph.D,Prof. Armanu Thoyib, SE., M.Sc., Ph.D, Dr.Ir. Solimun, MS (-) |
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| Format: | |
| Terbitan: |
Malang :
Disertasi Manajemen FEB - UB
, 2011 |
| Edition: | 0830407018 |
| Subjects: | |
| Online Access: |
http://digilib.ub.ac.id/opac/detail-opac?id=92948 |
Internet
http://digilib.ub.ac.id/opac/detail-opac?id=92948Lokasi
| Koleksi | Katalog Universitas Brawijaya Malang |
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| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |