Pengaruh Experiential Marketing Terhadap Loyalitas Pengunjung dengan Kepuasan Pengunjung Sebagai Variabel Mediasi (Studi Pada Pengunjung Wisata Taman Ria Suropati Kabupaten Pasuruan)
This research aims to know the effect of experiential marketing on visitor loyalty and_x000D_ satisfaction and to know how the mediating role of visitor satisfaction on the_x000D_ relationship between experiential marketing and visitor loyalty. This research is_x000D_ explanatory research that expla...
| Main Author: | YOVITA CAROLINE SOEBAGIO ; Raditha Dwi Vata Hapsari, S.E.,M.M (-) |
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| Format: | |
| Terbitan: |
Malang :
Manajemen FEB - UB
, 2019 |
| Edition: | 155020201111016 |
| Subjects: | |
| Online Access: |
http://digilib.ub.ac.id/opac/detail-opac?id=92927 |
Internet
http://digilib.ub.ac.id/opac/detail-opac?id=92927Lokasi
| Koleksi | Katalog Universitas Brawijaya Malang |
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| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |