PENGARUH BRAND IMAGE, PRICE, TRUST, DAN VALUE TERHADAP PURCHASE INTENTION KONSUMEN TOKOPEDIA DI KABUPATEN TULUNGAGUNG
This research aims to know the influence of brand image, trust, and value_x000D_ towards purchase intention of Tokopedia's consumer in Tulungagung regency_x000D_ who have been doing transactions in Tokopedia. _x000D_ This research is an explanatory research by using quantitative approach and_x0...
| Main Author: | FARIDHOTUL LATIFAH ; Dimas Hendrawan S.E., MM (-) |
|---|---|
| Format: | |
| Terbitan: |
Malang :
Manajemen FEB - UB
, 2018 |
| Edition: | 135020218113018 |
| Subjects: | |
| Online Access: |
http://digilib.ub.ac.id/opac/detail-opac?id=92534 |
Internet
http://digilib.ub.ac.id/opac/detail-opac?id=92534Lokasi
| Koleksi | Katalog Universitas Brawijaya Malang |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |