PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN PERCEIVED RISK TERHADAP INTENTION TO SHOP ONLINE (Studi pada Potensial Pasar Airbnb di Pulau Jawa)
This research aims to analyze the direct effect of perceived usefulness, perceived_x000D_ ease of use and perceived risk on the intention to shop online at Airbnb’s potential market_x000D_ in the island of Java. This explanatory research explains the causal relationship between_x000D_ variables thro...
| Main Author: | FATHIMA AZ ZAHRA ; Dimas Hendrawan, SE., MM (-) |
|---|---|
| Format: | |
| Terbitan: |
Malang :
Manajemen FEB - UB
, 2018 |
| Edition: | 135020207111021 |
| Subjects: | |
| Online Access: |
http://digilib.ub.ac.id/opac/detail-opac?id=91805 |
Internet
http://digilib.ub.ac.id/opac/detail-opac?id=91805Lokasi
| Koleksi | Katalog Universitas Brawijaya Malang |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |