Factors Affecting Choice in A Multi-Stage Model: The Influence of Saliency and Similarity on Retrieval Set and the Implication of Context Effect on Consideration Set
| Main Author: | Santosa, Eric |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada
, 2009
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| Subjects: | |
| Online Access: |
https://jurnal.ugm.ac.id/gamaijb/article/view/5518 https://jurnal.ugm.ac.id/gamaijb/article/view/5518/4490 |
Internet
https://jurnal.ugm.ac.id/gamaijb/article/view/5518https://jurnal.ugm.ac.id/gamaijb/article/view/5518/4490
Lokasi
| Koleksi | Gadjah Mada International Journal of Business |
|---|---|
| Gedung | Perpustakaan Pusat Universitas Gadjah Mada |
| Institusi | Universitas Gadjah Mada |
| Kota | SLEMAN |
| Provinsi | DAERAH ISTIMEWA YOGYAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |