APA Citation

Lowenstein, M. W. (2002). Customer winback: How to recapture lost customer and keep them loyal. Jossey Bass.

Chicago Style Citation

Lowenstein, Michael W. Customer Winback: How to Recapture Lost Customer and Keep Them Loyal. Jossey Bass, 2002.

MLA Citation

Lowenstein, Michael W. Customer Winback: How to Recapture Lost Customer and Keep Them Loyal. Jossey Bass, 2002.

Warning: These citations may not always be 100% accurate.