Wheelwright, S. C. (2002). The product development challenge: Competing and creativity. HBS Press.
Chicago Style CitationWheelwright, Steven C. The Product Development Challenge: Competing and Creativity. HBS Press, 2002.
MLA CitationWheelwright, Steven C. The Product Development Challenge: Competing and Creativity. HBS Press, 2002.
Warning: These citations may not always be 100% accurate.