APA Citation

Bhote, K. R. (2002). Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability. AMA Management Briefing.

Chicago Style Citation

Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability. AMA Management Briefing, 2002.

MLA Citation

Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability. AMA Management Briefing, 2002.

Warning: These citations may not always be 100% accurate.