APA Citation

Durham, I. (2002). Marketing segmentation: A step by step approach to creating profitable market segments. Macmiilan Press.

Chicago Style Citation

Durham, Ian. Marketing Segmentation: A Step By Step Approach to Creating Profitable Market Segments. Macmiilan Press, 2002.

MLA Citation

Durham, Ian. Marketing Segmentation: A Step By Step Approach to Creating Profitable Market Segments. Macmiilan Press, 2002.

Warning: These citations may not always be 100% accurate.