Philip Kotler, G. A. (2010). Principles of Marketing -13/E. Pearson.
Chicago Style CitationPhilip Kotler, Gary Armstrong. Principles of Marketing -13/E. Pearson, 2010.
MLA CitationPhilip Kotler, Gary Armstrong. Principles of Marketing -13/E. Pearson, 2010.
Warning: These citations may not always be 100% accurate.