Antecedents and consequences of brand equity of football club :: A study of brand equity of Manchester United, Arsenal, Chelsea and Liverpool Football clubs as perceived by Indonesian customer

Main Authors: , ANDI, , Basu Swastha Dharmmesta, Prof., Dr., MBA
Format: Thesis NonPeerReviewed
Terbitan: [Yogyakarta] : Universitas Gadjah Mada , 2008
Subjects:
ETD
Online Access: https://repository.ugm.ac.id/77747/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=38612

Internet

https://repository.ugm.ac.id/77747/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=38612

Lokasi

Koleksi UGM Repository
Gedung Perpustakaan Pusat Universitas Gadjah Mada
Institusi Universitas Gadjah Mada
Kota SLEMAN
Provinsi DAERAH ISTIMEWA YOGYAKARTA
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