, S. (2003). Analisis pengaruh similarity, brand reputation, perceived risk, dan innovativeness konsumen terhadap suksesnya brand extensions Pepsodent. [Yogyakarta] : Universitas Gadjah Mada.
Chicago Style Citation, Summarnis. Analisis Pengaruh Similarity, Brand Reputation, Perceived Risk, Dan Innovativeness Konsumen Terhadap Suksesnya Brand Extensions Pepsodent. [Yogyakarta] : Universitas Gadjah Mada, 2003.
MLA Citation, Summarnis. Analisis Pengaruh Similarity, Brand Reputation, Perceived Risk, Dan Innovativeness Konsumen Terhadap Suksesnya Brand Extensions Pepsodent. [Yogyakarta] : Universitas Gadjah Mada, 2003.
Warning: These citations may not always be 100% accurate.