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The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya – Indonesia

Tersimpan di:
Main Authors: Tulipa, Diyah, Muljani, Ninuk
Format: Article PeerReviewed Book
Bahasa: eng
Terbitan: MCSER-Mediterranean Center of Social and Educational research Rome-Italy , 2015
Subjects:
Entrepreneurship
Online Access: http://repository.ukwms.ac.id/id/eprint/29847/1/3-The_country_of_origin_.pdf
http://repository.ukwms.ac.id/id/eprint/29847/2/3-R1%262-The_country_of_origin_.pdf
http://repository.ukwms.ac.id/id/eprint/29847/3/3-The_country_of_origin_Hasil%20Cek%20Similarity.pdf
http://repository.ukwms.ac.id/id/eprint/29847/
https://www.mcser.org/journal/index.php/mjss/about/editorialPolicies#focusAndScope
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Internet

http://repository.ukwms.ac.id/id/eprint/29847/1/3-The_country_of_origin_.pdf
http://repository.ukwms.ac.id/id/eprint/29847/2/3-R1%262-The_country_of_origin_.pdf
http://repository.ukwms.ac.id/id/eprint/29847/3/3-The_country_of_origin_Hasil%20Cek%20Similarity.pdf
http://repository.ukwms.ac.id/id/eprint/29847/
https://www.mcser.org/journal/index.php/mjss/about/editorialPolicies#focusAndScope

Lokasi

Koleksi Repository Widya Mandala Catholic University Surabaya
Gedung Perpustakaan Universitas Katolik Widya Mandala Surabaya
Institusi Universitas Katolik Widya Mandala Surabaya
Kota KOTA SURABAYA
Provinsi JAWA TIMUR
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Lihat Juga

  • The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya - Indonesia
    oleh: Tulipa, Diyah, et al.
    Terbitan: (2015)
  • The impact of brand image, product quality and price on purchase intention of smartphone
    oleh: Muljani, Ninuk, et al.
    Terbitan: (2019)
  • Pengaruh social media advertising content dan social media sales promotion content terhadap purchase intention melalui hedonic brand image pada konsumen pakaian KA2N
    oleh: Mellifan, Tania
    Terbitan: (2021)
  • THE EFFECT OF COUNTRY OF ORIGIN AND PERCEIVED QUALITY ON PURCHASE INTENTION (BRAND IMAGE AS THE MEDIATING ROLE CASE STUDY : VIVO SMARTPHONE IN PONTIANAK)
    oleh: dini, Dini Dwi Damayanti B1024131002
    Terbitan: (2018)
  • The influences of celebrities' credibility endorsement and brand image on consumers' purchasing intention to halal brand cosmetic (wardah cosmetics)
    oleh: Selfarianda Yurman
    Terbitan: (2016)
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