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The influence of brand equity towards repurchasing intention of nokia mobile phone through the consumer value in Surabaya

Tersimpan di:
Main Author: Susanti, Christina Esti
Format: Proceeding PeerReviewed Book
Bahasa: eng
Terbitan: , 2012
Subjects:
Management
Online Access: http://repository.wima.ac.id/1472/7/2_11%20The%20influence%20of%20Bran%20Equity%20towards%20Repurchasing%20Intention%20of%20Nokia%20Mobile%20Phone%20Through%20the%20Consumer%20Value%20in%20Surabay.pdf
http://repository.wima.ac.id/1472/8/The%20influence%20of%20Bran%20Equity%20towards%20Repurchasing%20Intention%20of%20Nokia%20Mobile%20Phone%20Through%20the%20Consumer%20Value%20in%20Surabaya.pdf
http://repository.wima.ac.id/1472/
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Internet

http://repository.wima.ac.id/1472/7/2_11%20The%20influence%20of%20Bran%20Equity%20towards%20Repurchasing%20Intention%20of%20Nokia%20Mobile%20Phone%20Through%20the%20Consumer%20Value%20in%20Surabay.pdf
http://repository.wima.ac.id/1472/8/The%20influence%20of%20Bran%20Equity%20towards%20Repurchasing%20Intention%20of%20Nokia%20Mobile%20Phone%20Through%20the%20Consumer%20Value%20in%20Surabaya.pdf
http://repository.wima.ac.id/1472/

Lokasi

Koleksi Repository Widya Mandala Catholic University Surabaya
Gedung Perpustakaan Universitas Katolik Widya Mandala Surabaya
Institusi Universitas Katolik Widya Mandala Surabaya
Kota KOTA SURABAYA
Provinsi JAWA TIMUR
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Lihat Juga

  • Brand equity towards repurchasing intention of mobile phones through consumer value
    oleh: Susanti, Christina Esti
    Terbitan: (2013)
  • Pengaruh perceived quality terhadap repurchase intention yang di mediasi oleh variabel-variabel perceived equity, perceived value, customer satisfaction, expected switching cost, dan brand preference : studi kasus pelanggan Garuda Indonesia = The effect of perceived quality toward repurchase intention with mediating variables of perceived equity, perceived value, customer satisfaction, expected switching cost, and brand preference : case study of Garuda Indonesia / Debby Erwina
    oleh: Debby Erwina, author
    Terbitan: (2013)
  • THE INFLUENCE OF IMAGE AND CUSTOMERS’ SATISFACTION TOWARDS CONSUMERS’ LOYALTY TO TRADITIONAL FOODS IN SURABAYA
    oleh: Susanti, Christina Esti; Fakultas Ekonomi, Unika Widya Mandala Surabaya
    Terbitan: (2010)
  • Pengaruh gaya hidup terhadap repurchase intention : studi pada pengunjung 7 Eleven Tebet Saharjo = The influence of lifestyle toward repurchase intention : study on visitors of 7 Eleven Tebet Saharjo
    oleh: Della Aresa, author
    Terbitan: (2012)
  • Peran moderasi perceived corporate social responsibility dalam pengaruh trust terhadap loyalitas dan repurchase intention pada air minum dalam kemasan merek Aqua di Surabaya
    oleh: Susanti, Christina Esti
    Terbitan: (2012)
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