THE EFFECT OF BRAND IMAGE, PRODUCT DIFFERENTIATION, AND RELATIONSHIP MARKETING STRATEGY ON PURCHASING DECISION OF TOYOTA BRAND CARS IN PEKANBARU (CASE STUDY ON TOYOTA AGUNG HARAPAN RAYA)
| Main Authors: | Purwati, Astri Ayu, Kristanto, Kalvin, Suhermin, Suhermin |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Institut Bisnis dan Teknologi Pelita Indonesia
, 2019
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| Subjects: | |
| Online Access: |
https://repository.stiesia.ac.id/id/eprint/3894/1/PROCURATIO%20SEP%202019%20-%20SUHERMIN.pdf https://repository.stiesia.ac.id/id/eprint/3894/ |
Internet
https://repository.stiesia.ac.id/id/eprint/3894/1/PROCURATIO%20SEP%202019%20-%20SUHERMIN.pdfhttps://repository.stiesia.ac.id/id/eprint/3894/
Lokasi
| Koleksi | STIESIA Repository |
|---|---|
| Gedung | Perpustakaan STIESIA Surabaya |
| Institusi | Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya |
| Kota | KOTA SURABAYA |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |