PERAN FAKTOR-FAKTOR SOSIAL TERHADAP PERILAKU KONSUMSI DI LUAR RUMAH PADA RUMAH TANGGA DI KOTA SEMARANG BERDASARKAN IKAN SIAP KONSUMSI DAN IKAN OLAHAN. THE ROLE OF SOCIAL FACTORS ON CONSUMPTION BEHAVIOR OUTSIDE THE HOUSEHOLD IN THE CITY OF SEMARANG BASED ON READY TO CONSUME FISH AND PROCESSED FISH - VINCENTIA, GRACIELLA YUDHA (2022)