Car Users’ Perception on the Use of Bilingual Product Knowledge of Semarang Auto Care Products
Daftar Isi:
- English language in Indonesia has been known to be a prestige language that can be used to increase the value of products. In order to increase the value of its products, Semarang Auto Care applied both English and Indonesia language in its product knowledge. This study discusses the perception of customers of Semarang Auto Care, on the use of bilingual product knowledge. The researcher used quantitative method to assemble the data. The data were taken by distributing questionnaires to customers of Semarang Auto Care. The data obtained was analyzed to get the descriptive analysis using IBM SPSS. The result of this study shows that the use of English and Indonesia language is considered more attractive and more valuable.