THE EFFECTS OF CELEBRITY ENDORSEMENT ON CONSUMERS’ ATTITUDE TOWARDS THE BRAND AND PURCHASING INTENTION
Main Author: | Chrisma Adyatami, Stella |
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Format: | Article PeerReviewed Book |
Terbitan: |
UAJY
, 2015
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Subjects: | |
Online Access: |
http://e-journal.uajy.ac.id/8700/1/JURNALEMI18717.pdf http://e-journal.uajy.ac.id/8700/ |
Internet
http://e-journal.uajy.ac.id/8700/1/JURNALEMI18717.pdfhttp://e-journal.uajy.ac.id/8700/
Lokasi
Koleksi | Repository Universitas Atma Jaya Yogyakarta |
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Gedung | Perpustakaan Universitas Atma Jaya Yogyakarta |
Institusi | Universitas Atma Jaya Yogyakarta |
Kota | SLEMAN |
Provinsi | DAERAH ISTIMEWA YOGYAKARTA |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |