ICT Development and Food Consumption: An Impact of Online Food Delivery Services
| Main Author: | Gunawan, Gunawan |
|---|---|
| Format: | Proceeding PeerReviewed application/pdf |
| Bahasa: | eng |
| Terbitan: |
, 2022
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| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/42047/ https://www.scitepress.org/PublicationsDetail.aspx?ID=FiSLLik5oNU=&t=1 |
Daftar Isi:
- The online food delivery (OFD) service has grown globally. The growth of OFD depends on the ICT development where the online business could grow in a region. This study departs from the question, "does ICT development impact the food consumption of society?" The answer is likely to provide evidence for the ICT impact on a new issue: food consumption. In the Indonesian context, the study objectives are: (1) to investigate the pattern of ICT development among provinces in Indonesia; (2) to investigate the pattern of food consumption indicators among provinces; (3) to cluster provinces based on ICT development and food consumption; (4) to deploy a predictive model into another dataset. This study takes place in Indonesia, where the OFD revenue was projected about 800 million USD by 2021. This secondary and quantitative research adopted a data mining approach by analyzing data of ICT development and food consumption among Indonesian provinces. The clustering analysis indicated that provinces with higher ICT development have higher food consumption. The result is likely to explain the impact of the OFD growth. Managers of OFD platforms might use the finding to decide which provinces to focus on for their marketing strategy. As a prominent actor for ICT development, the government might use the result to formulate a better plan. The use of official statistics and data mining approach provides this research with generalized findings at the country level. Further studies are needed to obtain a generalization of the results beyond Indonesia.