The Effect of Consumer-Based Brand Equity on Customer Satisfaction and Brand Loyalty in the Coffee Bean & Tea Leaf or Maxx Coffee

Main Authors: Saputra, Darwis, Indarini, Indarini, Margaretha, Silvia
Format: BookSection PeerReviewed application/pdf
Terbitan: Atlantis Press , 2020
Subjects:
Online Access: http://repository.ubaya.ac.id/37912/1/Darwis_The%20Effect%20of%20Consumer%2DBased%20Brand%20Equity_2020.pdf
http://repository.ubaya.ac.id/37912/7/LOA%20a.n%20Darwis%20Saputra.pdf
https://doi.org/10.2991/aebmr.k.200127.060
http://repository.ubaya.ac.id/37912/