EFFECT OF LOW-PRICE AND HIGH-PRICE PRODUCTS THE DEPTH OF THE PROMOTION OPTIONS ON MESSAGE FRAMING AND NOMINAL PERCENTAGE DISCOUNT

Main Authors: Ambarwati, Dian, Anandya, Dudi, Indarini, Indarini
Format: Proceeding NonPeerReviewed application/pdf
Terbitan: , 2016
Subjects:
Online Access: http://repository.ubaya.ac.id/27660/7/Effect%20of%20Low%2DPrice_Abstracts_2016.pdf
http://repository.ubaya.ac.id/27660/1/76.%20Dian%20Ambar%20p943%2D949.pdf
http://www.ubaya.ac.id/2014/content/agenda_detail/428/13-th-Insyma.html
http://repository.ubaya.ac.id/27660/