Customer Intention toward Theme Park: The Mediating Role of Customer Attitude on The Impact of Service Quality and Experiential Marketing

Main Authors: Purnamadita, Dwi Efrarin; Binus University, Tauriana, Dian; Binus University
Format: Article info - application/pdf eJournal
Bahasa: eng
Terbitan: Bina Nusantara University , 2012
Subjects:
-
Online Access: http://journal.binus.ac.id/index.php/winners/article/view/657
http://journal.binus.ac.id/index.php/winners/article/view/657/634

Internet

http://journal.binus.ac.id/index.php/winners/article/view/657
http://journal.binus.ac.id/index.php/winners/article/view/657/634

Lokasi

Koleksi The Winners
Gedung Binus University Library and Knowledge Center
Institusi Universitas Bina Nusantara
Kota JAKARTA BARAT
Provinsi DKI JAKARTA
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