What Makes a Video Viral? The Analysis of Viral Video Attributes Towards Video Marketing in Indonesia’s Health and Beauty Industry
| Main Authors: | Murthy, Eunike Putri Permata; School of Business and Management - ITB, Qastharin, Annisa Rahmani; School of Business and Management - ITB |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Proceedings of International Conference on Management in Emerging Markets (ICMEM) SBM ITB
, 2023
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/5116 https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/5116/1820 |
Internet
https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/5116https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/5116/1820
Lokasi
| Koleksi | The Asian Journal of Technology Management (AJTM) |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |