How BTS as Tokopedia Brand Ambassador Influence the Brand Image and Customer Purchasing Decision in Jakarta
| Main Authors: | Setiawan, Hana; School of Business and Management, Institut Teknologi Bandung, Naumovska, Ljupka; Rennes School of Business |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Proceedings of International Conference on Management in Emerging Markets (ICMEM) SBM ITB
, 2022
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/4767 https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/4767/1654 |
Internet
https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/4767https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/4767/1654
Lokasi
| Koleksi | The Asian Journal of Technology Management (AJTM) |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |