The Impact of Micro-Influencer on Brand Image and Purchase Intention on Local Culinary Products in Instagram
| Main Authors: | Zaharani, Gita Fitri Rizky; School of Business and Management, Institut Teknologi Bandung, Kusumawati, Nurrani; School of Business and Management, Institut Teknologi Bandung, Aprilianty, Fitri; School of Business and Management, Institut Teknologi Bandung |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Proceedings of International Conference on Management in Emerging Markets (ICMEM) SBM ITB
, 2022
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/4718 https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/4718/1608 |
Internet
https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/4718https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB/article/view/4718/1608
Lokasi
| Koleksi | The Asian Journal of Technology Management (AJTM) |
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| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |