The Factors Influence Customer Purchase Intention on Cause-Related Marketing in Sadari Sedari
| Main Authors: | Rusdiansyah, Fadel Rasyid; School of Business and Management, Institut Teknologi Bandung, Chaldun, Evy Rachmawati; School of Business and Management, Institut Teknologi Bandung |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
Journal of Business and Management
, 2021
|
| Online Access: |
https://journal.sbm.itb.ac.id/index.php/jbm/article/view/4329 |
Internet
https://journal.sbm.itb.ac.id/index.php/jbm/article/view/4329Lokasi
| Koleksi | The Asian Journal of Technology Management (AJTM) |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |