PROPOSED MARKETING STRATEGY TO IMPROVE PRODUCT VALUE OF ERIGO USING PERCEPTION CHANGE STRATEGIES
| Main Authors: | Hidayat, Muhammad Arif; School of Business and Management – Institut Teknologi Bandung, Belgiawan, Prawira Fajarindra; School of Business and Management – Institut Teknologi Bandung |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
The Indonesian Journal of Business Administration
, 2022
|
| Online Access: |
https://journal.sbm.itb.ac.id/index.php/IJBA/article/view/4087 |
Internet
https://journal.sbm.itb.ac.id/index.php/IJBA/article/view/4087Lokasi
| Koleksi | The Asian Journal of Technology Management (AJTM) |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |