The influence of elements in brand story towards customer purchase intention through narrative engagement in Indonesia
| Main Authors: | Afradyta, Sastia Roria; School of Business and Management, Institut Teknologi Bandung, Maryunani, Salfitrie Roos; School of Business and Management, Institut Teknologi Bandung |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
Journal of Innovation, Business and Entrepreneurship
, 2020
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/JIBE/article/view/3726 |
Internet
https://journal.sbm.itb.ac.id/index.php/JIBE/article/view/3726Lokasi
| Koleksi | The Asian Journal of Technology Management (AJTM) |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |