Lokasi: Effect of Customer Value and Experiential Marketing to Customer Loyalty with Customer Satisfaction as Intervening Variable (Case Study on Gojek Makassar Consumers)

Main Authors:	Abadi, Rahmat Riwayat; Faculty of Economic and Business, Hasanuddin University, Indonesia, Nursyamsi, Idayanti; Faculty of Economic and Business, Hasanuddin University, Indonesia, Syamsuddin, Andi Reni; Faculty of Economic and Business, Hasanuddin University, Indonesia
Other Authors:	I would like to thank anonymous reviewers for useful comments and suggestions. Funding for this project comes from the Magister Thesis Research by Ministry of Research and Technology, Indonesia.
Format:	Article info application/pdf eJournal
Bahasa:	eng
Terbitan:	School of Business and Management Institut Teknologi Bandung , 2020
Subjects:	Customer Loyalty Customer Satisfaction Customer Value Experiential Marketing and Transportation
Online Access:	https://journal.sbm.itb.ac.id/index.php/ajtm/article/view/3439 https://journal.sbm.itb.ac.id/index.php/ajtm/article/view/3439/pdf_68 https://journal.sbm.itb.ac.id/index.php/ajtm/article/downloadSuppFile/3439/367

Koleksi	The Asian Journal of Technology Management (AJTM)
Gedung	Perpustakaan Institut Teknologi Bandung
Institusi	Institut Teknologi Bandung
Kota	KOTA BANDUNG
Provinsi	JAWA BARAT
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