ANALISIS PENGARUH KREDIBILITAS CELEBRITY ENDORSER DAN DAYA TARIK IKLAN TERHADAP BRAND AWARENESS DAN DAMPAKNYA TERHADAP BRAND ATTITUDE SABUN MANDI PADAT LIFEBUOY DI SEMARANG
| Main Authors: | Mugiono, Kharis, Mudiantono, Mudiantono |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Faculty of Economics and Business Diponegoro University
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| Subjects: | |
| Online Access: |
http://ejournal-s1.undip.ac.id/index.php/djom/article/view/828 http://ejournal-s1.undip.ac.id/index.php/djom/article/view/828/802 |
Internet
http://ejournal-s1.undip.ac.id/index.php/djom/article/view/828http://ejournal-s1.undip.ac.id/index.php/djom/article/view/828/802
Lokasi
| Koleksi | Diponegoro Journal of Management |
|---|---|
| Gedung | Perpustakaan Universitas Diponegoro |
| Institusi | Universitas Diponegoro |
| Kota | SEMARANG |
| Provinsi | JAWA TENGAH |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |