Lokasi: PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PEMBERSIH WAJAH MEN’S BIORE

PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PEMBERSIH WAJAH MEN’S BIORE

Main Authors:	Kumala Sukma, Kadek Ayu Dwi Sudias; Fakultas Ekonomi dan Bisnis Universitas Udayana, Nurcahya, I Ketut; Fakultas Ekonomi dan Bisnis Universitas Udayana, Suryani, Alit; Fakultas Ekonomi dan Bisnis Universitas Udayana
Format:	Article application/pdf eJournal
Bahasa:	eng
Terbitan:	Jurusan Manajemen Fakultas Ekonomi Universitas Udayana , 2016
Subjects:	celebrity endorser brand image trustworthiness and purchasing decision
Online Access:	http://ojs.unud.ac.id/index.php/Manajemen/article/view/20624

Internet

http://ojs.unud.ac.id/index.php/Manajemen/article/view/20624

Lokasi

Koleksi	Kertha Pertiwi
Gedung	Perpustakaan Universitas Udayana
Institusi	Universitas Udayana
Kota	BADUNG
Provinsi	BALI
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Lihat Juga

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oleh: Wulandari, Ni Made Rahayu, et al.
Terbitan: (2015)
Dampak Brand Image, Celebrity Endorsement dan E-WOM terhadap Keputusan Pembelian MS Glow For Men di Indonesia
oleh: Akbar, Rizki Fathoni; Fakultas Ekonomi dan Bisnis, Universitas Telkom, Bandung, et al.
Terbitan: (2021)
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN YAMAHA JUPITER MX DI KOTA DENPASAR
oleh: Bramantya, Yan Bayu, et al.
Terbitan: (2016)
PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION (Studi Pada Produk Kosmetik Etude House di Kota Denpasar)
oleh: Theoria Dei, Gusti Ayu; Fakultas Ekonomi dan Bisnis Universitas Udayana, et al.
Terbitan: (2015)
Pengaruh Celebrity Endorser, Brand Image, dan Kepercayaan Konsumen terhadap Keputusan Pembelian Sepeda Motor Honda Vario di Kota Denpasar
oleh: Lini, Annis Kiswa; ABSTRACT The development of information technology can lead consumers to quickly find out information about the existence of a product. Companies are required to provide information about their products correctly so it gets a positive response from consumers. Marketing strategies do companies is to provide information to consumers through advertising. By using celebity endorsers in advertising is expected to attract the attention of consumers and increase awareness of products. The purpose of this study was to determine the effect of celebrity endorser, brand image, and consumer confidence in the purchase decision. The results based on multiple linear regression analysis showed that the celebrity endorser, brand image, and consumer confidence positive and significant impact on purchasing decisions. Keywords: celebrity endorser, brand image, consumer confidence, purchasing decisions, et al.
Terbitan: (2014)