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Pengaruh Service Quality, Price dan Service Value Terhadap Kepuasan Pelanggan Pada New Melati Salon Denpasar-Bali

Main Authors: Desianti, Ni Nyoman Putri; ABSTRACT The purpose of this study was to determine the factors that consumers consider the product purchase decisions endek in Denpasar and to determine which variables representing each factor that consumers consider the product purchase decisions endek in Denpasar. This study of 100 respondents using purposive sampling technique. Based on the research results can be that the promotion factors, product factors, collection factors, and friends factors into consideration in purchasing decisions of consumers endek products in Denpasar and variables representing each factor that consumers consider the product purchase decisions endek in Denpasar is the promotion variable, products variable, a collection of variables, and friends variable. Key words : factors, consumer behavior, decision purchase, Seminari, Ni Ketut
Format: Article application/pdf eJournal
Bahasa: ind
Terbitan: Jurusan Manajemen Fakultas Ekonomi Universitas Udayana , 2014
Online Access: http://ojs.unud.ac.id/index.php/Manajemen/article/view/10099

Internet

http://ojs.unud.ac.id/index.php/Manajemen/article/view/10099

Lokasi

Koleksi Kertha Pertiwi
Gedung Perpustakaan Universitas Udayana
Institusi Universitas Udayana
Kota BADUNG
Provinsi BALI
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