ANALYZING THE EFFECT OF MARKETING MIX, SERVICE QUALITY AND BRAND EQUITY ON CONSUMER BUYING DECISION IN INDOMARET MANADO
| Main Authors: | Mongdong, Vilanri G; Sam Ratulangi University Manado, Tumewu, Ferdinand J; Sam Ratulangi University Manado |
|---|---|
| Other Authors: | Faculty of Economics and Business |
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
, 2015
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| Online Access: |
http://ejournal.unsrat.ac.id/index.php/emba/article/view/9288 |
Internet
http://ejournal.unsrat.ac.id/index.php/emba/article/view/9288Lokasi
| Koleksi | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |