ANALYSIS OF MARKETING COMMUNICATION AND ITS EFFECT ON CONSUMER PURCHASE INTENTION OF GOLD METAL AT PT. PEGADAIAN (PERSERO) MANADO UTARA BRANCH - Ering, Merry Christy; University of Sam Ratulangi Manado (JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI, 2015)